If you are reading this article, you are likely an insurance broker interested in busting into the online life insurance selling industry. You have likely heard that the internet makes it possible for brokers to make more money and reach more people, and that selling life insurance has never been easier. The good news is that this is completely true in that the internet can take your brokerage to the next level with its sales. The bad news is that it is still going to take work and a little bit of investment on your part. I have prepared this article for you so you can learn what you need to do to improve your life insurance business and reach more people who are already interested in buying life insurance so they do it through you instead of one of your competitors.
Start Where You Are
If you brokerage already has a website, this is going to be your most fundamental tool for making more sales. If it doesn’t, you will want to create one. Either way, you will want to make sure you have an appealing site layout targeting the people you most want to sell to. If you want to sell to richer clients, you will want to design a site that looks more high-end. If you want to sell to more middle-class clients, your site should still look clean and professional but more approachable.
You also want to make very appealing sales pages. The pages should highlight prices of the life insurance policies you offer, but they should also sell to the customer, highlighting what makes your life insurance better than other companies.
If you need help creating a website or are not really sure about designing it all, you don’t immediately need to go out and hire a developer. Check out my review of Wealthy Affiliate, where they offer easy to follow tutorials exactly on this subject.
Marketing is Key
With your website, the next step is going to be marketing. There are a couple of ways to do this: through SEO or through paid advertising. If you are a broker, you may or may not have time to do either of these. I would suggest doing some research for an SEO company who can do these things for you if you don’t have the time, but the basics of this include getting more people to visit your website you are already interested in buying life insurance policies. You target them so that when they search online or peruse Facebook, your site will appear. If you do have the time to invest toward these marketing pursuits yourself, however, I, again, recommend WealthyAffiliate.com where you can access several tools, millions of other online entrepreneurs, and online marketing videos which can teach you how to do all of this for yourself.
Grow Your Business
I want your business to grow you have all the tools you need at your fingertips. Comment below for more information or shoot me over a message and I can help you with any questions you have about selling more life insurance policies by using the internet!