How to Increase Your Website Sales

If you are selling a product online, either your own or someone else’s through affiliate marketing, chances are you are wondering how you can increase your website sales. While there are actually quite a few things you could do to improve the number of sales and commissions you make, there are a few basics that you should understand and master first. I have compiled a few things you can start doing today to better monetize your site and increase the number of sales you are making.

1. Drive More Traffic

The number one reason why most websites aren’t performing well is because they aren’t receiving enough visitors. If they are, the visitors don’t belong to their target demographic. To sell more, you need to drive more traffic to your website of people who are looking for your product. This is completely different than traditional marketing or sales. Pushy salesmen at Costco or mall shoe stores usually try to sell to people who aren’t interested in a new $3000 TV or $500 pair of shoes, but they pressure them anyway. This approach doesn’t work online. People who are not interested in your products have no incentive to stay on your site, if they were even somehow visitors at all. In internet marketing, you have to drive more potential customers to your website who are already looking for a TV or pair of shoes (for example). By narrowing your audience, you are actually expanding your chances of more sales. read more

How to Increase Your Conversion Rate

It’s one thing to learn how to get people to your site. It is quite another to turn them into a paying customer or client. Whether you are a blogger, a burgeoning online entrepreneur, or a small business owner with a website you are trying to monetize, you don’t just want traffic. You want conversion. Conversion in marketing refers to the process that your website takes a visitor through so they will actually buy when you are selling, read what you are writing, or contact you about what you are providing. Your conversion rate is the percentage that someone is doing what you want them to do over how many visitors your site is getting. The higher the conversion rate percentage, the more sales you will get. Get a head start or check out our quick guide about how to increase your site’s conversion rate and take advantage of all the traffic that is coming to your site. read more