If you are selling a product online, either your own or someone else’s through affiliate marketing, chances are you are wondering how you can increase your website sales. While there are actually quite a few things you could do to improve the number of sales and commissions you make, there are a few basics that you should understand and master first. I have compiled a few things you can start doing today to better monetize your site and increase the number of sales you are making.
1. Drive More Traffic
The number one reason why most websites aren’t performing well is because they aren’t receiving enough visitors. If they are, the visitors don’t belong to their target demographic. To sell more, you need to drive more traffic to your website of people who are looking for your product. This is completely different than traditional marketing or sales. Pushy salesmen at Costco or mall shoe stores usually try to sell to people who aren’t interested in a new $3000 TV or $500 pair of shoes, but they pressure them anyway. This approach doesn’t work online. People who are not interested in your products have no incentive to stay on your site, if they were even somehow visitors at all. In internet marketing, you have to drive more potential customers to your website who are already looking for a TV or pair of shoes (for example). By narrowing your audience, you are actually expanding your chances of more sales.